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Welcome to the Marketing program! Marketing is a concentration area within the Division of Business and offers courses in Professional Selling, Retail Management, and Advertising among others. Students graduating with a concentration in marketing are well prepared for careers in retail management, advertising, and promotion as well as sales. On this page you can find additional information on the requirements of this concentration and also on completing a minor in marketing.
The Marketing Concentration equips students with the skills and competencies required to understand, create, and maintain mutually beneficial exchanges between organizations and their customers. In addition to the strong general business foundation, students obtain valuable skills in a variety of other areas, such as market research, e-commerce, retail management, and advertising.
Accreditation
The Business Programs at Defiance College are accredited by the IACBE (International Assembly for Collegiate Business Education). This accreditation offers the following benefits:
- Enhanced Reputation
- International Perspectives
- Continuous Improvement
- Best Practices
- Accountability
- Evidence of Quality Business Core (54 credit hours)
Marketing Minor
The marketing minor is designed to provide relevant courses to students whose majors are in another department, such as Criminal Justice, Social Work, Communication Arts, Religion, Sport Management, etc., and who desire to acquire the fundamentals of the marketing discipline. Students majoring in a business area may not obtain a minor in marketing.
Major Brochure | Courses | Sample Plan of Study
Careers in marketing are abundant in a variety of areas. Students can also choose to attend graduate school. We have students who have graduated from Defiance College working at Western and Southern Financial, Dicks Sporting Goods, and Powers and Sons, as well as several banking institutions.
“When I first came to Defiance College, I knew there were many things I wanted to accomplish. I also knew there were many things that I should and was capable of doing; however, my true actualization was realizing what I was meant to accomplish. Defiance College helped me realize my potential and focus my future.”
Brad Cannon
Marketing Concentration Major |
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“While I have only begun to immerse myself into the core marketing classes at Defiance College, I am already beginning to view commercials and advertising media from a different perspective. The professors’ lectures, class discussions, research papers, and assigned presentations have really molded my analytical skills and developed my communication skills, among other aptitudes. I am confident I will be successful because of these skills I continue to acquire and practice in the classroom.”
Matt Rohlf
Marketing
Concentration Major |
“My experience at Defiance College has been very rewarding. The flexibility of the classes has allowed me to attend Defiance College while working a full-time job as a co-manager at Bath & Body Works. Family is very important to me, and balancing family, work, and college has been a challenge. However, Defiance College has made this possible. The professors are extremely helpful and always willing to accommodate me in any way they can. I find it very beneficial that I can talk with the professors, and they know my name, and are more than willing to accommodate me if I have family functions or work-related meetings to attend. The Business and Marketing Major has really encouraged me to think, not only locally, but globally. Everyone at the college is very personable, and I have met a lot of new friends. The CAP office – Sally, Cathy, and Michelle are so nice and helpful. I am very excited to see what opportunities lay ahead of me after graduation.”
Dawn M. Hoellrich
Marketing Concentration Major |
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Job Growth Potential – Bureau of Labor Statistics
Defiance College Career Services
GMAT
Master’s Degree Information
Weekend College
The Center for Adult and Graduate Programs offers a Weekend College program to adults seeking a bachelor’s degree in Accounting, Business Administration, Health Services Management (completion program), and Organizational Supervision and Leadership (completion program) in a flexible every-other weekend format. Weekend College also offers an associate degree in Business Administration. Courses are also available in accelerated formats. Blended face-to-face and online courses are now being offered.
Master of Business Administration with concentrations in
Criminal Justice, Health Care, or Leadership
The graduate program is designed for working adult professionals who want to enhance their management and leadership skills. The curriculum design integrates courses from across disciplines to stimulate both critical and creative thinking. This broad perspective combined with a practical orientation provides the framework necessary for managing and leading in today’s team-based organizations. Contact the Center for Adult and Graduate Programs at 419-783-2350 for more information.
Wayne D. Buchanan, Ph.D., Associate Professor of Business Administration
419-783-2356 | wbuchanan@defiance.edu | Faculty Profile
Michael Wolfe, DM, Assistant Professor of Business Administration
/ Coordinator of MBA Program
419-783-2565 | mwolfe@defiance.edu
Susan Wajert, Ph.D., Professor of Business Administration and
Master of Business Administration Coordinator
419-783-2372 | swajert@defiance.edu | Faculty Profile
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