Business with Marketing Concentration
Business Administration Division

Marketing is a vital and pervasive activity within any successful organization. The marketing concentration equips students with the skills and competencies required to understand, create and maintain mutually beneficial exchanges between organizations and their customers. In addition to the strong general business foundation, students obtain valuable skills in a variety of other areas, such as Market Research, E-Commerce, and Advertising. A concentration in marketing prepares students for careers in a broad range of areas including; brand management, retail management, sales and advertising.

"It did not take me long to find out that Defiance College offered much more than a quality education; DC offered many activities on campus to take part in, and socialization with people from diverse backgrounds. I chose Marketing because I love the interaction with people. I like making people feel good about purchasing decisions and the satisfaction you feel when you make a sale. Marketing involves good communication skills, creativity, being persistent and following through; all which are my positive strengths. Defiance College assisted me with building on my strengths." -- Amy Ryan, Marketing

Business Core: (54 credit hours)

• AC 221 Financial Accounting (3)
  
• AC 222 Managerial Accounting (3)
  
• BA 140 Introduction to Business (3)
  
• BA 212 Business Statistics (3)
  
• BA 214 Quantitative Business Analysis (3)
  
• BA 215 Business Calculus (3)
  
• BA 228 Business Communication (3)
  
• BA 260 Business Ethics (3)
  
• BA 350 Business Finance (3)
  
• BA 363 Business Law (3)
  
• BA 365 International Business (3)
  
• EC 201 Microeconomics (3)
  
• EC 205 Macroeconomics (3)
  
• MG 331 Management and Organizational Behavior (3)
  
• MG 332 Human Resource Management (3)
  
• MG 340 Teamwork and Teambuilding (3)
  
• MK 340 Principles of Marketing (3)
  
• MG 370 Management Information Systems (3)
  
  

Advanced Core: (12 credit hours)

• BA 490 Business Policy (3)
  
• MK 450 Buyer Behavior (3)
  
• MG 470 Organizational Leadership (3) Or
  
• MG 485 Small Business Management
  

Economics elective:
Select 3 credit hours from any Economics course numbered 300 or above

Marketing Concentration: (12 credit hours)

The concentration in Marketing requires the business core plus at least 12 semester credit hours taken from the following courses: (Students will have a total of 15 credits in Marketing with the Buyer Behavior from the Advanced Core)

• MK 341 Advertising and Promotion (3)
  
• MK 344 Retail Management (3)
  
• MK 348 Sales Management and Professional Selling (3)
  
• MK 410 E-Marketing (3)
  
• MK 442 Marketing Management (3)
  
• MK 449 Marketing Research (3)
  
• MK 460 Selected Topics in Marketing (3)
  

View 4 year Sample Plan of Study